Research Catalog
Motivation research in advertising and marketing.
- Title
- Motivation research in advertising and marketing.
- Author
- Smith, George Horsley.
- Publication
- New York, McGraw-Hill, 1954.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | TLO (Smith, G. H. Motivation research in advertising and marketing) | Offsite |
Details
- Additional Authors
- Advertising Reaearch Foundation.
- Description
- 242 p. illus.; 24 cm.
- Series Statement
- Advertising research foundation. Publication
- Subject
- Call Number
- TLO (Smith, G. H. Motivation research in advertising and marketing)
- LCCN
- 54011275 /L
- OCLC
- 245174
- Author
- Smith, George Horsley.
- Title
- Motivation research in advertising and marketing.
- Imprint
- New York, McGraw-Hill, 1954.
- Edition
- 1st ed.
- Series
- Advertising research foundation. Publication
- Added Author
- Advertising Reaearch Foundation.
- Research Call Number
- TLO (Smith, G. H. Motivation research in advertising and marketing)