Research Catalog
The 22 immutable laws of branding : how to build a product or service into a world-class brand
- Title
- The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.
- Author
- Ries, Al.
- Publication
- New York : HarperBusiness, c1998.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 09-339 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Ries, Laura.
- Description
- viii, 182 p. : ill.; 22 cm.
- Alternative Title
- Twenty-two immutable laws of branding
- Branding
- Subject
- Note
- Includes index.
- Call Number
- JBD 09-339
- ISBN
- 0887309372
- LCCN
- 98021892
- OCLC
- 39182331
- Author
- Ries, Al.
- Title
- The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.
- Imprint
- New York : HarperBusiness, c1998.
- Edition
- 1st ed.
- Added Author
- Ries, Laura.
- Research Call Number
- JBD 09-339