Research Catalog

Radio in 1936; the people who own radios, where they live, how much money they have, how much they listen and other data for advertising executives and their research departments.

Title
Radio in 1936; the people who own radios, where they live, how much money they have, how much they listen and other data for advertising executives and their research departments.
Author
Columbia Broadcasting System, Inc.
Publication
[New York] The Columbia broadcasting system [1936]

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TextRequest in advance TW+ (Columbia Broadcasting System, Inc. Radio in 1936)Offsite

Details

Additional Authors
Starch, Daniel.
Description
3 p. ℓ., 17, [1] p. illus., diagrs.; 31 cm.
Subject
  • Radio > United States > Statistics
  • Advertising
Note
  • "A nationwide quarterly study of radio families, conducted by Dr. Daniel Starch throughout 1935, for CBS. This study is an exact continuation of the monthly CBS-Starch study of 1934 ... issued by the Joint committee on radio research."--3d prelim. leaf.
  • Decorated end papers.
Call Number
TW+ (Columbia Broadcasting System, Inc. Radio in 1936)
LCCN
37020729
OCLC
4742561
Author
Columbia Broadcasting System, Inc.
Title
Radio in 1936; the people who own radios, where they live, how much money they have, how much they listen and other data for advertising executives and their research departments.
Imprint
[New York] The Columbia broadcasting system [1936]
Added Author
Starch, Daniel.
Research Call Number
TW+ (Columbia Broadcasting System, Inc. Radio in 1936)
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