Research Catalog
Strategic marketing for nonprofit organizations
- Title
- Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
- Author
- Kotler, Philip.
- Publication
- Upper Saddle River, N.J. : Prentice Hall, c1996.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 12-110 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Andreasen, Alan R., 1934-
- Description
- vii, 632 p. : ill.; 25 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- JBE 12-110
- ISBN
- 0132325470
- LCCN
- 95040725
- OCLC
- 33131842
- Author
- Kotler, Philip.
- Title
- Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
- Imprint
- Upper Saddle River, N.J. : Prentice Hall, c1996.
- Edition
- 5th ed.
- Bibliography
- Includes bibliographical references and indexes.
- Added Author
- Andreasen, Alan R., 1934-
- Research Call Number
- JBE 12-110