Research Catalog

Strategic marketing for nonprofit organizations

Title
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
Author
Kotler, Philip.
Publication
Upper Saddle River, N.J. : Prentice Hall, c1996.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 12-110Schwarzman Building - General Research Room 315

Details

Additional Authors
Andreasen, Alan R., 1934-
Description
vii, 632 p. : ill.; 25 cm.
Subject
Bibliography (note)
  • Includes bibliographical references and indexes.
Call Number
JBE 12-110
ISBN
0132325470
LCCN
95040725
OCLC
33131842
Author
Kotler, Philip.
Title
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
Imprint
Upper Saddle River, N.J. : Prentice Hall, c1996.
Edition
5th ed.
Bibliography
Includes bibliographical references and indexes.
Added Author
Andreasen, Alan R., 1934-
Research Call Number
JBE 12-110
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