Research Catalog

Paul Rand

Title: Paul Rand / Steven Heller ; forward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research [by] Elinor Pettit [and] Georgette Ballance].
Author: Heller, Steven.
Publication: London : Phaidon, 1999.

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Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	3-MDWS+ (Rand) 99-10939	Offsite

Details

Additional Authors

Helfand, Jessica.

Description

255 p. : ill. (some col.); 30 cm.

Subjects

Commercial art > United States > History > 20th century
Designers > United States > Biography
Rand, Paul, 1914-1996 > Criticism and interpretation
Design > United States > History > 20th century

Bibliography (note)

Includes bibliographical references (p.247-249) and index.

Contents

Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand.

Call Number

3-MDWS+ (Rand) 99-10939

ISBN

0714837989

OCLC

41579491

Author

Heller, Steven.

Title

Paul Rand / Steven Heller ; forward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research [by] Elinor Pettit [and] Georgette Ballance].

Imprint

London : Phaidon, 1999.

Bibliography

Includes bibliographical references (p.247-249) and index.

Added Author

Helfand, Jessica.

Research Call Number

3-MDWS+ (Rand) 99-10939

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