Research Catalog

The dynamics of persuasion

Title
The dynamics of persuasion / Richard M. Perloff.
Author
Perloff, Richard M.
Publication
Hillsdale, N.J. : L. Erlbaum, c1993.

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StatusFormatAccessCall NumberItem Location
TextUse in library JFE 99-4762Schwarzman Building - Main Reading Room 315

Details

Description
xii, 411 p. : ill.; 24 cm.
Series Statement
Communication textbook series. General communication theory and methodology
Uniform Title
Communication textbook series. General communication theory and methodology.
Subject
  • Persuasion (Psychology)
  • Mass media > Psychological aspects
  • Attitude change
Bibliography (note)
  • Includes bibliographical references (p. 355-394) and indexes.
Call Number
JFE 99-4762
ISBN
  • 0805804900 (alk. paper)
  • 0805813772 (pbk)
LCCN
92035942
OCLC
26973855
Author
Perloff, Richard M.
Title
The dynamics of persuasion / Richard M. Perloff.
Imprint
Hillsdale, N.J. : L. Erlbaum, c1993.
Series
Communication textbook series. General communication theory and methodology
Communication textbook series. General communication theory and methodology.
Bibliography
Includes bibliographical references (p. 355-394) and indexes.
Research Call Number
JFE 99-4762
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