Research Catalog

The search for a method : focus groups and the development of mass communication research

Title
The search for a method : focus groups and the development of mass communication research / David E. Morrison.
Author
Morrison, David E.
Publication
Luton, Bedfordshire, U.K. : University of Luton, c1998.

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StatusFormatAccessCall NumberItem Location
TextUse in library JFE 99-5737Schwarzman Building - Main Reading Room 315

Details

Description
xv, 294 p.; 23 cm.
Alternative Title
Focus groups and the development of mass communication research
Subject
  • Lazarsfeld, Paul F., 1901-1976
  • Merton, Robert King, 1910-
  • Focus groups
  • Communication > Research > Methodology
  • Sociology > Research > Methodology
  • Interviewing in sociology
  • Marketing research
Bibliography (note)
  • Includes bibliographical references (p. 275-290) and index.
Call Number
JFE 99-5737
ISBN
1860205402
OCLC
40903835
Author
Morrison, David E.
Title
The search for a method : focus groups and the development of mass communication research / David E. Morrison.
Imprint
Luton, Bedfordshire, U.K. : University of Luton, c1998.
Bibliography
Includes bibliographical references (p. 275-290) and index.
Research Call Number
JFE 99-5737
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