Research Catalog
Advertising : principles & practice
- Title
- Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
- Author
- Wells, William, 1926-
- Publication
- Upper Saddle River, N.J. : Prentice Hall, c1998.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBF 08-539 | Schwarzman Building - General Research Room 315 |
Holdings
Details
- Additional Authors
- Description
- xxi, 731 p. : ill. (some col.); 29 cm.
- Subject
- Advertising
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBF 08-539
- ISBN
- 0135978815
- LCCN
- 97040898
- OCLC
- 37725565
- Author
- Wells, William, 1926-
- Title
- Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
- Imprint
- Upper Saddle River, N.J. : Prentice Hall, c1998.
- Edition
- 4th ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Burnett, John, 1944-Moriarty, Sandra E. (Sandra Ernst)
- Research Call Number
- JBF 08-539