Research Catalog

Advertising manager's handbook

Title
Advertising manager's handbook / Robert W. Bly.
Author
Bly, Robert W.
Publication
Paramus, N.J. : Prentice Hall, c1999.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBF 08-536Schwarzman Building - General Research Room 315

Details

Description
xiv, 770 p. : ill.; 29 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 685-686) and index.
Call Number
JBF 08-536
ISBN
  • 0137571887 (case)
  • 0137571968 (pbk.)
  • 137571968 (canceled/invalid)
LCCN
98029618
OCLC
39523138
Author
Bly, Robert W.
Title
Advertising manager's handbook / Robert W. Bly.
Imprint
Paramus, N.J. : Prentice Hall, c1999.
Edition
2nd ed.
Bibliography
Includes bibliographical references (p. 685-686) and index.
Research Call Number
JBF 08-536
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