Research Catalog
Brand spirit : how cause related marketing builds brands
- Title
- Brand spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.
- Author
- Pringle, Hamish.
- Publication
- Chichester ; New York : Wiley, c1999.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Request in advance | JBE 99-1148 | Offsite |
Details
- Additional Authors
- Thompson, Marjorie, 1957-
- Description
- xxiii, 281 p. : ill.; 24 cm.
- Subject
- Social marketing
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 99-1148
- ISBN
- 047198776X (alk. paper)
- LCCN
- 99013354
- OCLC
- vendor
- Author
- Pringle, Hamish.
- Title
- Brand spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.
- Imprint
- Chichester ; New York : Wiley, c1999.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Thompson, Marjorie, 1957-
- Research Call Number
- JBE 99-1148