Research Catalog

Brand spirit : how cause related marketing builds brands

Title
Brand spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.
Author
Pringle, Hamish.
Publication
Chichester ; New York : Wiley, c1999.

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Details

Additional Authors
Thompson, Marjorie, 1957-
Description
xxiii, 281 p. : ill.; 24 cm.
Subject
Social marketing
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 99-1148
ISBN
047198776X (alk. paper)
LCCN
99013354
OCLC
vendor
Author
Pringle, Hamish.
Title
Brand spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.
Imprint
Chichester ; New York : Wiley, c1999.
Bibliography
Includes bibliographical references and index.
Added Author
Thompson, Marjorie, 1957-
Research Call Number
JBE 99-1148
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