Research Catalog

Resisting McDonaldization

Title
Resisting McDonaldization / edited by Barry Smart.
Publication
London ; Thousand Oaks, Calif. : Sage, 1999.

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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

TextUse in library JFE 99-13217Schwarzman Building - Main Reading Room 315

Details

Additional Authors
Smart, Barry.
Description
x, 261 p.; 24 cm.
Subject
  • McDonald's Corporation
  • Consumer behavior
  • Franchises (Retail trade)
  • Marketing
  • Consumption (Economics)
  • Capitalism
  • Fast food restaurants
  • Industrial management
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JFE 99-13217
ISBN
  • 0761955178
  • 0761955186 (pbk)
LCCN
98061886
OCLC
41414836
Title
Resisting McDonaldization / edited by Barry Smart.
Imprint
London ; Thousand Oaks, Calif. : Sage, 1999.
Bibliography
Includes bibliographical references and index.
Added Author
Smart, Barry.
Research Call Number
JFE 99-13217
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