Research Catalog
The new direct marketing : how to implement a profit-driven database marketing strategy
- Title
- The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
- Publication
- New York : McGraw-Hill, c1999.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBF 09-827 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Description
- xx, 716 p. : ill.; 29 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBF 09-827
- ISBN
- 0070580561
- 0070130701
- LCCN
- 98030382
- OCLC
- 39523325
- Title
- The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
- Imprint
- New York : McGraw-Hill, c1999.
- Edition
- 3rd ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Batra, Rajeev.David Shepard Associates.
- Research Call Number
- JBF 09-827