Research Catalog

The market driven organization : understanding, attracting, and keeping valuable customers

Title
The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day.
Author
Day, George S.
Publication
New York : Free Press, c1999.

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Details

Description
xii, 285 p. : ill.; 25 cm.
Subject
  • Marketing > Management
  • Sales management
  • Consumer satisfaction
  • Customer relations
Bibliography (note)
  • Includes bibliographical references (p. 263-274) and index.
Call Number
JBE 99-2412
ISBN
0684864673
LCCN
99016155
OCLC
vendor
Author
Day, George S.
Title
The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day.
Imprint
New York : Free Press, c1999.
Bibliography
Includes bibliographical references (p. 263-274) and index.
Research Call Number
JBE 99-2412
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