Research Catalog

The international marketing of travel and tourism : a strategic approach

Title
The international marketing of travel and tourism : a strategic approach / edited by Francois Vellas and Lionel Becherel.
Publication
Houndmills [England] : Macmillan Press ; New York : St. Martin's Press, 1999.

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TextRequest in advance JBF 00-23Offsite

Details

Additional Authors
  • Vellas, François.
  • Bécherel, Lionel.
Description
xxi, 329 p. : ill.; 26 cm.
Subject
Tourism > Marketing
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBF 00-23
ISBN
  • 0333717589 (Macmillan : hbk.)
  • 0333717597 (Macmillan : pbk.)
  • 0312225970 (St. Martin's : hbk.)
LCCN
99015422
OCLC
vendor
Title
The international marketing of travel and tourism : a strategic approach / edited by Francois Vellas and Lionel Becherel.
Imprint
Houndmills [England] : Macmillan Press ; New York : St. Martin's Press, 1999.
Bibliography
Includes bibliographical references and index.
Added Author
Vellas, François.
Bécherel, Lionel.
Research Call Number
JBF 00-23
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