Research Catalog

How to market training & information : everything you need to know to sell seminars, workshops, conferences, tapes, videos, books, software and other self-improvement or continuing education products & services

Title
How to market training & information : everything you need to know to sell seminars, workshops, conferences, tapes, videos, books, software and other self-improvement or continuing education products & services / by Don M. Schrello.
Author
Schrello, Dominick M.
Publication
Long Beach, CA : Schrello Direct Marketing, c1994.

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1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library JBF 10-613Schwarzman Building - General Research Room 315

Details

Description
1 v. (various pagings) : ill.; 30 cm.
Alternative Title
How to market training and information.
Subject
  • Employees > Training of > Marketing > Handbooks, manuals, etc
  • Seminars > Marketing > Handbooks, manuals, etc
  • Continuing education > Marketing > Handbooks, manuals, etc
  • Instructional materials industry > Marketing > Handbooks, manuals, etc
  • Direct marketing > Handbooks, manuals, etc
Note
  • Rev. ed. of: How to market training programs, seminars & instructional materials. 3rd. ed. c1988.
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBF 10-613
ISBN
0935823107
LCCN
94161754
OCLC
29963077
Author
Schrello, Dominick M.
Title
How to market training & information : everything you need to know to sell seminars, workshops, conferences, tapes, videos, books, software and other self-improvement or continuing education products & services / by Don M. Schrello.
Imprint
Long Beach, CA : Schrello Direct Marketing, c1994.
Edition
4th ed., completely rev. and updated.
Bibliography
Includes bibliographical references and index.
Added Author
Schrello, Dominick M. How to market training programs, seminars & instructional materials.
Added Title
How to market training and information.
Research Call Number
JBF 10-613
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