Research Catalog
Creative marketing communications : a guide to planning skills and techniques
- Title
- Creative marketing communications : a guide to planning skills and techniques / Daniel L. Yadin.
- Author
- Yadin, Daniel L.
- Publication
- London : Kogan Page, 1998.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 00-1069 | Offsite |
Details
- Description
- x, 277 p. : ill.; 24 cm.
- Series Statement
- Marketing in action series
- Subjects
- Note
- Rev ed. of: Creating effective marketing communications / Daniel L. Yadin. 1994.
- Bibliography (note)
- Includes bibliographical references (p. [270]-271) and index.
- Call Number
- JBE 00-1069
- ISBN
- 0749427043
- OCLC
- 40476248
- Author
- Yadin, Daniel L.
- Title
- Creative marketing communications : a guide to planning skills and techniques / Daniel L. Yadin.
- Imprint
- London : Kogan Page, 1998.
- Edition
- 2nd ed.
- Series
- Marketing in action series
- Bibliography
- Includes bibliographical references (p. [270]-271) and index.
- Added Author
- Yadin, Daniel L. Creating effective marketing communications.
- Research Call Number
- JBE 00-1069