Research Catalog

Rethinking the media audience : the new agenda

Title
Rethinking the media audience : the new agenda / edited by Pertti Alasuutari.
Publication
London ; Thousand Oaks, CA : SAGE, 1999.

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TextUse in library JFE 00-1897Schwarzman Building - Main Reading Room 315

Details

Additional Authors
Alasuutari, Pertti.
Description
viii, 212 p.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Introduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schrøder -- Media figures in identity construction / Joke Hermes -- Cultural images of the media / Pertti Alasuutari -- Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age / Heikki Hellman -- Slaves of the ratings tyranny? Media images of the audience / Ingunn Hagen -- The implied audience in soap opera production : everyday rhetorical strategies among television professionals / John Tulloch -- To be an audience / Birgitta Höijer -- "To boldly go ..." : the "third generation" of reception studies / David Morley
Call Number
JFE 00-1897
ISBN
  • 0761950702
  • 0761950710 (pbk.)
LCCN
98061885
OCLC
43243905
Title
Rethinking the media audience : the new agenda / edited by Pertti Alasuutari.
Imprint
London ; Thousand Oaks, CA : SAGE, 1999.
Bibliography
Includes bibliographical references and index.
Added Author
Alasuutari, Pertti.
Research Call Number
JFE 00-1897
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