Research Catalog

Principles of marketing

Title
Principles of marketing / Philip Kotler, Gary Armstrong.
Author
Kotler, Philip.
Publication
Upper Saddle River, NJ : Prentice Hall, c1999.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBF 09-627Schwarzman Building - General Research Room 315
TextRequest in advance *WSC-1089Offsite

Details

Additional Authors
Armstrong, Gary (Gary M.)
Description
1 v. (various pagings) : col. ill.; 29 cm. +
Subject
Bibliography (note)
  • Includes bibliographical references and indexes.
System Details (note)
  • System requirements for accompanying computer disc: Windows 95.
Call Number
JBF 09-627
ISBN
0139570020
LCCN
98003761
OCLC
38738796
Author
Kotler, Philip.
Title
Principles of marketing / Philip Kotler, Gary Armstrong.
Imprint
Upper Saddle River, NJ : Prentice Hall, c1999.
Edition
8th ed.
Bibliography
Includes bibliographical references and indexes.
System Details
System requirements for accompanying computer disc: Windows 95.
Added Author
Armstrong, Gary (Gary M.)
Research Call Number
JBF 09-627
*WSC-1089 (Computer disk)
View in Legacy Catalog