Research Catalog
Differentiate or die : survival in our era of killer competition
- Title
- Differentiate or die : survival in our era of killer competition / Jack Trout ; with Steve Rivkin.
- Author
- Trout, Jack.
- Publication
- New York ; Chichester [England] : Wiley, c2000.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JBE 00-1234 | Offsite |
Details
- Additional Authors
- Rivkin, Steve, 1947-
- Description
- x, 230 p.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 213-217) and index.
- Call Number
- JBE 00-1234
- ISBN
- 0471357642 (alk. paper)
- LCCN
- 99059991
- OCLC
- vendor
- Author
- Trout, Jack.
- Title
- Differentiate or die : survival in our era of killer competition / Jack Trout ; with Steve Rivkin.
- Imprint
- New York ; Chichester [England] : Wiley, c2000.
- Bibliography
- Includes bibliographical references (p. 213-217) and index.
- Added Author
- Rivkin, Steve, 1947-
- Research Call Number
- JBE 00-1234