Research Catalog

Differentiate or die : survival in our era of killer competition

Title
Differentiate or die : survival in our era of killer competition / Jack Trout ; with Steve Rivkin.
Author
Trout, Jack.
Publication
New York ; Chichester [England] : Wiley, c2000.

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Details

Additional Authors
Rivkin, Steve, 1947-
Description
x, 230 p.; 24 cm.
Subject
  • Marketing
  • Advertising > Brand name products
  • Brand name products
  • Competition
Bibliography (note)
  • Includes bibliographical references (p. 213-217) and index.
Call Number
JBE 00-1234
ISBN
0471357642 (alk. paper)
LCCN
99059991
OCLC
vendor
Author
Trout, Jack.
Title
Differentiate or die : survival in our era of killer competition / Jack Trout ; with Steve Rivkin.
Imprint
New York ; Chichester [England] : Wiley, c2000.
Bibliography
Includes bibliographical references (p. 213-217) and index.
Added Author
Rivkin, Steve, 1947-
Research Call Number
JBE 00-1234
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