Research Catalog
Strategic brand communication campaigns
- Title
- Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.
- Author
- Schultz, Don E.
- Publication
- Lincolnwood, Ill. : NTC Business Books, c1999.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 00-1356 | Offsite |
Details
- Additional Authors
- Barnes, Beth E.
- Description
- xxi, 378 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 00-1356
- ISBN
- 0844229520
- OCLC
- 42202103
- Author
- Schultz, Don E.
- Title
- Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.
- Imprint
- Lincolnwood, Ill. : NTC Business Books, c1999.
- Edition
- 5th ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Barnes, Beth E.
- Research Call Number
- JBE 00-1356