- Additional Authors
- American Marketing Association.
- Description
- xv, 247 p. : ill.; 24 cm.
- Subject
- Branding (Marketing)
- Note
- At head of title: American Marketing Association.
- Bibliography (note)
- Includes bibliographical references (p. 237-240) and index.
- Call Number
- JBE 00-1284
- ISBN
- 0844222577
- LCCN
- 99023371
- OCLC
- 41156388
- Author
Marconi, Joe.
- Title
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
- Imprint
Lincolnwood, IL : NTC Business Books, c2000.
- Bibliography
Includes bibliographical references (p. 237-240) and index.
- Added Author
American Marketing Association.
- Research Call Number
JBE 00-1284