Research Catalog
Communicating globally : an integrated marketing approach
- Title
- Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.
- Author
- Schultz, Don E.
- Publication
- Lincolnwood, Chicago, Ill. : NTC Business Books, c2000.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 00-1398 | Offsite |
Details
- Additional Authors
- Kitchen, Philip J.
- Description
- 280 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 267-273) and index.
- Call Number
- JBE 00-1398
- ISBN
- 0844225223
- LCCN
- 99043187
- OCLC
- 42002843
- Author
- Schultz, Don E.
- Title
- Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.
- Imprint
- Lincolnwood, Chicago, Ill. : NTC Business Books, c2000.
- Bibliography
- Includes bibliographical references (p. 267-273) and index.
- Added Author
- Kitchen, Philip J.
- Research Call Number
- JBE 00-1398