Research Catalog

Title

Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.

Publication

Thousand Oaks, Calif : Sage, c2001.

Items in the Library & Off-site

Details

Additional Authors

• Bloom, Paul N.
• Gundlach, Gregory T. (Gregory Thomas)

Description

xxii, 543 p. : ill.; 26 cm.

Subject

• Social marketing

Bibliography (note)

• Includes bibliographical references and index.

Contents

The use of marketing knowledge in formulating and enforcing consumer protection policy / J. Craig Andrews -- Marketing and modern antitrust thought / Gregory T. Gundlach -- Criteria for assessing the public policy relevance of research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin -- Intersector transfer of marketing knowledge / Alan R. Andreasen -- Firm responses to consumer information policy / Christine Moorman -- How corporate marketing practices have changed in response to antitrust enforcement / Mary Jane Sheffet -- Changes in corporate practices in response to public interest advocacy and actions : the role of consumer boycotts and socially responsible consumption in promoting corporate social responsibility / N. Craig Smith -- Corporate societal marketing / Minette E. Drumwright and Patrick E. Murphy -- Advertising and competition / Andrew V. Abela and Paul W. Farris -- The socioeconomic consequences of franchise distribution : a policy retrospective / Patrick J. Kaufmann -- Pricing strategy, competition, and consumer welfare / Joseph P. Guiltinan and Alan G. Sawyer -- Marketing and development : macromarketing perspectives / Thomas A. Klein and Robert W. Nason -- Corporate marketing effects on consumer welfare : short-term benefits but long-term costs? / Michael R. Hagerty -- The effectiveness of intellectual property laws / Alex Simonson -- Consumer response to warnings and other types of product hazard information : future public policy and research directions / David W. Stewart, Valerie S. Folkes, and Ingrid Martin -- Do food labels word[sic] : gauging the effectiveness of food labels pre- and post-NLEA / Brenda M. Derby and Alan S. Levy -- The effectiveness of environmental marketing claims : the roles of consumers, competitors, and policy makers / Robert N. Mayer, Linda A. Lewis, and Debra L. Scammon -- Insights from consumer research on the effects of deceptive advertising regulations / John E. Calfee -- The effectiveness of product safety regulation and litigation / Fred W. Morgan -- The effectiveness of self-regulated privacy protection : a review and framework for future research / George R. Milne -- Social marketing and development / Ruby Roy Dholakia and Nikhilesh Dholakia -- Theories and models in social marketing / R. Craig Lefebvre.

Call Number

JBF 12-78

ISBN

0761916261 (alk. paper)

LCCN

00009055

OCLC

43929768

Title

Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.

Imprint

Thousand Oaks, Calif : Sage, c2001.

Bibliography

Includes bibliographical references and index.

Added Author

Bloom, Paul N.

Gundlach, Gregory T. (Gregory Thomas)

Research Call Number

JBF 12-78