Research Catalog

Marketing management : a relationship marketing perspective

Title
Marketing management : a relationship marketing perspective / Cranfield School of Management.
Publication
Houndmills [England] : Macmillan Business ; New York : St. Martin's Press, 2000.

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Details

Additional Authors
Cranfield School of Management.
Description
xviii, 295 p. : ill.; 26 cm.
Subject
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBF 00-1237
ISBN
  • 0333777492 (Macmillan : cloth)
  • 0333777506 (Macmillan : paper)
  • 0312231865 (St. Martin's : cloth)
LCCN
00021419
OCLC
vendor
Title
Marketing management : a relationship marketing perspective / Cranfield School of Management.
Imprint
Houndmills [England] : Macmillan Business ; New York : St. Martin's Press, 2000.
Bibliography
Includes bibliographical references and index.
Added Author
Cranfield School of Management.
Research Call Number
JBF 00-1237
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