Research Catalog
The effect of personal interaction in advertising agencies on the utilization of advertising pre-tests
- Title
- The effect of personal interaction in advertising agencies on the utilization of advertising pre-tests [microform]
- Author
- Ray, Michael L.
- Publication
- [Evanston, Ill.] 1962.
Items in the Library & Off-site
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1 Item
| Status | Vol/Date | Format | Access | Call Number | Item Location |
|---|---|---|---|---|---|
Not available - Please for assistance. | no. 1-11 | Text | Request in advance | *ZT-674 no. 1-11 | Offsite |
Details
- Description
- iv, 83 l.
- Subject
- Thesis (note)
- Thesis (M.S.)--Northwestern university.
- Bibliography (note)
- Bibliography, leaves 81-83.
- Reproduction (note)
- Microfilm.
- Call Number
- *ZT-674
- OCLC
- 44801713
- Author
- Ray, Michael L.
- Title
- The effect of personal interaction in advertising agencies on the utilization of advertising pre-tests [microform]
- Imprint
- [Evanston, Ill.] 1962.
- Thesis
- Thesis (M.S.)--Northwestern university.
- Bibliography
- Bibliography, leaves 81-83.
- Reproduction
- Microfilm. New York, N.Y.: New York Public Library, 19--.
- Research Call Number
- *ZT-674