Research Catalog
What kids buy and why : the psychology of marketing to kids
- Title
- What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher.
- Author
- Acuff, Dan S., 1942-
- Publication
- New York : Free Press, c1997.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 09-681 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Reiher, Robert H.
- Description
- 206 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 195-197) and index.
- Contents
- Winning formula -- Kid empowerment -- YMS guide to successful product and program development -- Birth through age 2 : the dependency/exploratory stage -- Ages 3 through 7 : the emerging-autonomy stage -- Ages 8 through 12 : the rule/role stage -- Ages 13 through 15 : early adolescence -- Ages 16 through 19 : late adolescence -- Gender differences : Barbie meets Godzilla -- Kids and characters -- Successful marketing to kids.
- Call Number
- JBE 09-681
- ISBN
- 0684834480
- LCCN
- 97033491
- OCLC
- 37442883
- Author
- Acuff, Dan S., 1942-
- Title
- What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher.
- Imprint
- New York : Free Press, c1997.
- Bibliography
- Includes bibliographical references (p. 195-197) and index.
- Added Author
- Reiher, Robert H.
- Research Call Number
- JBE 09-681