Research Catalog

Management of international advertising; the role of advertising agencies

Title: Management of international advertising; the role of advertising agencies [by] Gordon E. Miracle.
Author: Miracle, Gordon E.
Publication: Ann Arbor, Bureau of Business Research, Graduate School of Business Administration, University of Michigan [1966]

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Item details
Status	Vol/Date	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	v. 1-5	Text	Request in advance	TB (Michigan international business studies) v. 1-5	Offsite

Description

iv, 92 p. illus.; 23 cm.

Series Statement

Michigan international business studies ; no. 5

Subjects

Bibliography (note)

Call Number

TB (Michigan international business studies. no. 5)

LCCN

67063596

OCLC

661452

Author

Miracle, Gordon E.

Title

Management of international advertising; the role of advertising agencies [by] Gordon E. Miracle.

Imprint

Ann Arbor, Bureau of Business Research, Graduate School of Business Administration, University of Michigan [1966]

Series

Michigan international business studies ; no. 5

Bibliography

Includes bibliographical references.

Research Call Number

TB (Michigan international business studies. no. 5)