Research Catalog
Advertising in America; the consumer view
- Title
- Advertising in America; the consumer view [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
- Author
- Bauer, Raymond Augustine, 1916-
- Publication
- Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1968.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBD 00-1146 | Offsite |
Details
- Additional Authors
- Description
- xxvi, 473 p.; 21 cm.
- Subjects
- Note
- "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JBD 00-1146
- LCCN
- 68018720 //r89
- OCLC
- 182295
- Author
- Bauer, Raymond Augustine, 1916-
- Title
- Advertising in America; the consumer view [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
- Imprint
- Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1968.
- Bibliography
- Includes bibliographical references.
- Added Author
- Greyser, Stephen A.Kanter, Donald L. (Donald Lucky), 1925-Weilbacher, William M.American Association of Advertising Agencies.Harvard University. Graduate School of Business Administration. Division of Research.
- Research Call Number
- JBD 00-1146