Research Catalog

Moderating focus groups : a practical guide for group facilitation

Title: Moderating focus groups : a practical guide for group facilitation / Thomas L. Greenbaum.
Author: Greenbaum, Thomas L.
Publication: Thousand Oaks, Calif. : Sage Publications, c2000.

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Details

Description

xii, 249 p. : ill.; 24 cm.

Subject

Note

Includes index.

Contents

Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.

Call Number

JBE 02-2603

ISBN

0761920439 (hardcover : alk. paper)
0761920447 (pbk. : alk. paper)

LCCN

99006959

OCLC

42454134

Author

Greenbaum, Thomas L.

Title

Moderating focus groups : a practical guide for group facilitation / Thomas L. Greenbaum.

Imprint

Thousand Oaks, Calif. : Sage Publications, c2000.

Research Call Number

JBE 02-2603

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