Research Catalog
Global marketing management
- Title
- Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
- Author
- Kotabe, Masaaki.
- Publication
- New York : J. Wiley, c1998.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBF 00-1788 | Offsite |
Details
- Additional Authors
- Helsen, Kristiaan.
- Description
- xxi, 24, 711 p. : ill., col. maps; 26 cm.
- Alternative Title
- Global marketing management, update 2000
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- JBF 00-1788
- ISBN
- 0471353906
- LCCN
- 99236705
- OCLC
- 42462724
- Author
- Kotabe, Masaaki.
- Title
- Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
- Imprint
- New York : J. Wiley, c1998.
- Bibliography
- Includes bibliographical references and indexes.
- Added Author
- Helsen, Kristiaan.
- Cover Title
- Global marketing management, update 2000
- Research Call Number
- JBF 00-1788