Research Catalog

Marketing to American Latinos : a guide to the in-culture approach

Title
Marketing to American Latinos : a guide to the in-culture approach / M. Isabel Valdés.
Author
Valdés, M. Isabel.
Publication
Ithaca, N.Y. : Paramount Market Pub., 2000-

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2 Items

StatusVol/DateFormatAccessCall NumberItem Location
pt. 1TextUse in library JBF 18-426 [Text] pt. 1Schwarzman Building - General Research Room 315
TextRequest in advance *WSC-1865Offsite

Details

Description
v. : ill.; 27 cm. +
Subject
  • Hispanic American consumers > United States
  • Latin Americans > United States
  • Marketing > United States
  • Marketing research > United States
Bibliography (note)
  • Includes bibliographical references and index.
System Details (note)
  • System requirements for accompanying computer disc: PC; World Wide Web; Adobe Acrobat; password needed for access to book's web site via toll-free call to publisher.
Call Number
JBF 18-426
ISBN
0967143934
OCLC
44788628
Author
Valdés, M. Isabel.
Title
Marketing to American Latinos : a guide to the in-culture approach / M. Isabel Valdés.
Imprint
Ithaca, N.Y. : Paramount Market Pub., 2000-
Bibliography
Includes bibliographical references and index.
System Details
System requirements for accompanying computer disc: PC; World Wide Web; Adobe Acrobat; password needed for access to book's web site via toll-free call to publisher.
Research Call Number
JBF 18-426
*WSC-1865 [CD]
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