Research Catalog

Focus groups : a practical guide for applied research

Title
Focus groups : a practical guide for applied research / by Richard A. Krueger & Mary Anne Casey.
Author
Krueger, Richard A.
Publication
Thousand Oaks, Calif. : Sage Publications, c2000.

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Details

Additional Authors
Casey, Mary Anne.
Description
xvi, 215 p. : ill.; 25 cm.
Subject
  • Focus groups
  • Social sciences > Methodology
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Adapting focus groups to audiences and environments -- Modifications of focus groups -- Answering questions about the quality of focus group research.
Call Number
JBE 02-2336
ISBN
  • 0761920706 (acid-free paper)
  • 0761920714 (pbk. : acid-free paper)
LCCN
00008040
OCLC
43286486
Author
Krueger, Richard A.
Title
Focus groups : a practical guide for applied research / by Richard A. Krueger & Mary Anne Casey.
Imprint
Thousand Oaks, Calif. : Sage Publications, c2000.
Edition
3rd ed.
Bibliography
Includes bibliographical references and index.
Added Author
Casey, Mary Anne.
Research Call Number
JBE 02-2336
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