Research Catalog
The handbook for focus group research
- Title
- The handbook for focus group research / Thomas L. Greenbaum.
- Author
- Greenbaum, Thomas L.
- Publication
- Thousand Oaks, Calif : Sage Publications, c1998.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 12-36 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xvi, 262 p. : ill.; 24 cm.
- Alternative Title
- Focus group research
- Subject
- Note
- Includes index.
- Contents
- Focus groups: an overview -- Research decisions -- Maximizing the effectiveness of focus group research -- Common mistakes in focus groups -- The moderator -- Focus groups and the technology revolution -- Controlling the costs of focus group research -- New moderating techniques -- Global focus groups -- Litigation focus groups -- Focus groups with physicians -- Focus group trends -- Effective management of field services and recruiting -- Threats to the focus group industry -- A career as a moderator -- Building business moderating focus groups -- The role of the facility.
- Call Number
- JBE 12-36
- ISBN
- 0761912525 (acid-free paper)
- 0761912533 (pbk. : acid-free paper)
- LCCN
- 97021222
- OCLC
- 37322709
- Author
- Greenbaum, Thomas L.
- Title
- The handbook for focus group research / Thomas L. Greenbaum.
- Imprint
- Thousand Oaks, Calif : Sage Publications, c1998.
- Edition
- 2nd ed., rev. and expanded.
- Research Call Number
- JBE 12-36