Research Catalog

Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow

Title
Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow / Alfred L. Schreiber, with Barry Lenson.
Author
Schreiber, Alfred L.
Publication
Lincolnwood, Ill. : NTC Business Books, c2001.

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2 Items

StatusFormatAccessCall NumberItem Location
TextUse in library Sc E 01-433Schomburg Center - Research & Reference
TextUse in library JBE 17-650Schwarzman Building - General Research Room 315

Details

Additional Authors
Lenson, Barry.
Description
xii, 300 p. : ill., maps; 24 cm.
Subject
  • Market segmentation > United States
  • Minority consumers > United States
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
Sc E 01-433
ISBN
0844226017
LCCN
00040114
OCLC
44075933
Author
Schreiber, Alfred L.
Title
Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow / Alfred L. Schreiber, with Barry Lenson.
Imprint
Lincolnwood, Ill. : NTC Business Books, c2001.
Bibliography
Includes bibliographical references and index.
Added Author
Lenson, Barry.
Research Call Number
Sc E 01-433
JBE 17-650
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