Research Catalog
Emotional branding : the new paradigm for connecting brands to people
- Title
- Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe.
- Author
- Gobé, Marc.
- Publication
- New York : Allworth Press, c2001.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 01-440 | Offsite |
Details
- Description
- xxxii, 319 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 307-312) and index.
- Call Number
- JBE 01-440
- ISBN
- 1581150784
- LCCN
- 00053428
- OCLC
- vendor
- Author
- Gobé, Marc.
- Title
- Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe.
- Imprint
- New York : Allworth Press, c2001.
- Bibliography
- Includes bibliographical references (p. 307-312) and index.
- Research Call Number
- JBE 01-440