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Commitment-led marketing : the key to brand profits is in the customer's mind

Title: Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and John Rice.
Author: Hofmeyr, J. H., M.A.
Publication: New York ; Chichester : Wiley, 2000.

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Details

Additional Authors: Rice, John.
Description: 306 p.; 23 cm.
Subject: Consumer behavior
Call Number: JBE 01-705
ISBN: 0471495743
OCLC: 44933106
Author: Hofmeyr, J. H., M.A.
Title: Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and John Rice.
Imprint: New York ; Chichester : Wiley, 2000.
Added Author: Rice, John.
Research Call Number: JBE 01-705

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