Research Catalog
Customer winback : how to recapture lost customers and keep them loyal
- Title
- Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
- Author
- Griffin, Jill.
- Publication
- San Francisco : Jossey-Bass Publishers, c2001.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 01-695 | Offsite |
Details
- Additional Authors
- Lowenstein, Michael W., 1942-
- Description
- xxii, 314 p. : ill.; 24 cm.
- Series Statement
- The Jossey-Bass business & management series
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 291-301) and index.
- Call Number
- JBE 01-695
- ISBN
- 0787946672
- LCCN
- 00011080
- OCLC
- vendor
- Author
- Griffin, Jill.
- Title
- Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
- Imprint
- San Francisco : Jossey-Bass Publishers, c2001.
- Edition
- 1st ed.
- Series
- The Jossey-Bass business & management series
- Bibliography
- Includes bibliographical references (p. 291-301) and index.
- Added Author
- Lowenstein, Michael W., 1942-
- Research Call Number
- JBE 01-695