Research Catalog
One to one, B2B : customer development strategies for the business-to-business world
- Title
- One to one, B2B : customer development strategies for the business-to-business world / Don Peppers and Martha Rogers.
- Author
- Peppers, Don.
- Publication
- New York ; London : Currency/Doubleday, 2001.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JBD 01-669 | Offsite |
Details
- Additional Authors
- Rogers, Martha, Ph.D.
- Description
- xix, 347 p. : ill.; 22 cm.
- Alternative Title
- 1 to 1, B to B
- B to B
- B2B
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 305-337) and index.
- Call Number
- JBD 01-669
- ISBN
- 0385494092
- LCCN
- 00066022
- OCLC
- vendor
- Author
- Peppers, Don.
- Title
- One to one, B2B : customer development strategies for the business-to-business world / Don Peppers and Martha Rogers.
- Imprint
- New York ; London : Currency/Doubleday, 2001.
- Edition
- 1st ed.
- Bibliography
- Includes bibliographical references (p. 305-337) and index.
- Added Author
- Rogers, Martha, Ph.D.
- Research Call Number
- JBD 01-669