Research Catalog

One to one, B2B : customer development strategies for the business-to-business world

Title
One to one, B2B : customer development strategies for the business-to-business world / Don Peppers and Martha Rogers.
Author
Peppers, Don.
Publication
New York ; London : Currency/Doubleday, 2001.

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Details

Additional Authors
Rogers, Martha, Ph.D.
Description
xix, 347 p. : ill.; 22 cm.
Alternative Title
  • 1 to 1, B to B
  • B to B
  • B2B
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 305-337) and index.
Call Number
JBD 01-669
ISBN
0385494092
LCCN
00066022
OCLC
vendor
Author
Peppers, Don.
Title
One to one, B2B : customer development strategies for the business-to-business world / Don Peppers and Martha Rogers.
Imprint
New York ; London : Currency/Doubleday, 2001.
Edition
1st ed.
Bibliography
Includes bibliographical references (p. 305-337) and index.
Added Author
Rogers, Martha, Ph.D.
Research Call Number
JBD 01-669
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