Research Catalog
Romancing the customer : maximizing brand value through powerful relationship management
- Title
- Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott.
- Author
- Temporal, Paul.
- Publication
- Singapore ; New York ; Chichester, England : Wiley (Asia), c2001.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 01-1395 | Offsite |
Details
- Additional Authors
- Trott, Martin.
- Description
- xii, 211 p. : ill.; 24 cm.
- Subjects
- Note
- Includes index.
- Call Number
- JBE 01-1395
- ISBN
- 0471846155
- LCCN
- 2001020262
- OCLC
- vendor
- Author
- Temporal, Paul.
- Title
- Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott.
- Imprint
- Singapore ; New York ; Chichester, England : Wiley (Asia), c2001.
- Added Author
- Trott, Martin.
- Research Call Number
- JBE 01-1395