Research Catalog
Customer equity : building and managing relationships as valuable assets
- Title
- Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
- Author
- Blattberg, Robert C., 1942-
- Publication
- Boston : Harvard Business School Press, c2001.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 01-1594 | Offsite |
Details
- Additional Authors
- Description
- xix, 228 p. : ill.; 25 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 213-215) and index.
- Call Number
- JBE 01-1594
- ISBN
- 0875847641 (alk. paper)
- LCCN
- 00069709
- OCLC
- vendor
- Author
- Blattberg, Robert C., 1942-
- Title
- Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
- Imprint
- Boston : Harvard Business School Press, c2001.
- Bibliography
- Includes bibliographical references (p. 213-215) and index.
- Added Author
- Getz, Gary, 1955-Thomas, Jacquelyn S., 1969-
- Research Call Number
- JBE 01-1594