Research Catalog

Health claims in advertising and labeling a study of the cereal market

Title
Health claims in advertising and labeling [microform] : a study of the cereal market / Pauline M. Ippolito, Alan D. Mathios.
Author
Ippolito, Pauline M.
Publication
[Washington, D.C.] : Federal Trade Commission, [1989]

Details

Additional Authors
  • Mathios, Alan D.
  • United States. Federal Trade Commission.
Description
xxi, 123, [14] p. : ill.; 23 cm.
Series Statement
Bureau of Economics staff report
Subject
  • Health education
  • Health behavior
  • Cereals, Prepared
  • Advertising > Cereals, Prepared
Note
  • Distributed to depository libraries in microfiche.
  • Shipping list no.: 92-2735-M.
  • "August 1989."
Bibliography (note)
  • Includes bibliographical references (p. 119-123).
Reproduction (note)
  • Microfiche.
Call Number
READEX Microfiche FT 1.2:AD 9/3
OCLC
marcive27691928
Author
Ippolito, Pauline M.
Title
Health claims in advertising and labeling [microform] : a study of the cereal market / Pauline M. Ippolito, Alan D. Mathios.
Imprint
[Washington, D.C.] : Federal Trade Commission, [1989]
Series
Bureau of Economics staff report
Bibliography
Includes bibliographical references (p. 119-123).
Reproduction
Microfiche. [Washington, D.C.?] : Supt. of Docs., U.S. G.P.O., [1992] 2 microfiches : negative.
Added Author
Mathios, Alan D.
United States. Federal Trade Commission.
Gpo Item No.
0535 (MF)
Sudoc No.
FT 1.2:AD 9/3
Research Call Number
READEX Microfiche FT 1.2:AD 9/3
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