Research Catalog
The customer delight principle : exceeding customers' expectations for bottom-line success
- Title
- The customer delight principle : exceeding customers' expectations for bottom-line success / Timothy Keiningham and Terry Vavra.
- Author
- Keiningham, Timothy L.
- Publication
- Chicago : McGraw Hill c2001.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 01-2003 | Offsite |
Details
- Additional Authors
- Vavra, Terry G.
- Description
- xiv, 192 p. : ill.; 24 cm.
- Subjects
- Note
- "American Marketing Association".
- Bibliography (note)
- Includes bibliographical references and (p. 179-186) and index.
- Call Number
- JBE 01-2003
- ISBN
- 0658010042
- LCCN
- 00066217
- OCLC
- vendor
- Author
- Keiningham, Timothy L.
- Title
- The customer delight principle : exceeding customers' expectations for bottom-line success / Timothy Keiningham and Terry Vavra.
- Imprint
- Chicago : McGraw Hill c2001.
- Bibliography
- Includes bibliographical references and (p. 179-186) and index.
- Added Author
- Vavra, Terry G.
- Research Call Number
- JBE 01-2003