Research Catalog

National image and competitive advantage : the theory and practice of country-of-origin effect

Title: National image and competitive advantage : the theory and practice of country-of-origin effect / Eugene D. Jaffe & Israel D. Nebenzahl.
Author: Jaffe, Eugene D.
Publication: Copenhagen ; Herndon, VA : Copenhagen Business School Press, 2001.

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Additional Authors

Nebenzahl, Israel D.

Description

186 p. : ill.; 24 cm.

Subjects

Call Number

JBE 01-2193

ISBN

8716135164

OCLC

46909892

Author

Jaffe, Eugene D.

Title

National image and competitive advantage : the theory and practice of country-of-origin effect / Eugene D. Jaffe & Israel D. Nebenzahl.

Imprint

Copenhagen ; Herndon, VA : Copenhagen Business School Press, 2001.

Edition

1st ed.

Added Author

Nebenzahl, Israel D.

Research Call Number

JBE 01-2193