Research Catalog

The great tween buying machine : marketing to today's tweens

Title
The great tween buying machine : marketing to today's tweens / David L. Siegel, Timothy J. Coffey, Gregory Livingston.
Author
Siegel, David L.
Publication
Ithaca, N.Y. : Paramount Marketing Pub., 2001.

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Details

Additional Authors
  • Coffey, Timothy J.
  • Livingston, Gregory.
Description
xiv, 225 p. : ill.; 24 cm.
Alternative Title
Marketing to today's tweens
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [211]-213) and index.
Call Number
JBE 06-90
ISBN
0967143969
LCCN
2001275358
OCLC
47213312
Author
Siegel, David L.
Title
The great tween buying machine : marketing to today's tweens / David L. Siegel, Timothy J. Coffey, Gregory Livingston.
Imprint
Ithaca, N.Y. : Paramount Marketing Pub., 2001.
Bibliography
Includes bibliographical references (p. [211]-213) and index.
Added Author
Coffey, Timothy J.
Livingston, Gregory.
Research Call Number
JBE 06-90
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