Research Catalog

Creating ever-cool: a marketer's guide to a kid's heart

Title
Creating ever-cool: a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton].
Author
Del Vecchio, Gene.
Publication
Gretna, La. : Pelican Pub. Co., 1997.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBD 13-466Schwarzman Building - General Research Room 315

Details

Description
253 p. : ill.; 23 cm.
Alternative Title
Ever-cool
Subject
  • Child consumers
  • Advertising and children
  • Children > Attitudes
Call Number
JBD 13-466
ISBN
1565542568 (alk. paper)
LCCN
97001660
OCLC
36283864
Author
Del Vecchio, Gene.
Title
Creating ever-cool: a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton].
Imprint
Gretna, La. : Pelican Pub. Co., 1997.
Research Call Number
JBD 13-466
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