Research Catalog

The life belt : the definitive guide to managing customer retention

Title
The life belt : the definitive guide to managing customer retention / John A. Murphy.
Author
Murphy, John A.
Publication
Chichester : Wiley, 2001.

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TextRequest in advance JBE 01-2078Offsite

Details

Description
xii, 292 p. : ill.; 24 cm.
Subject
  • Customer loyalty
  • Customer relations
Call Number
JBE 01-2078
ISBN
0471498181
OCLC
  • 59510967
  • 45326340
Author
Murphy, John A.
Title
The life belt : the definitive guide to managing customer retention / John A. Murphy.
Imprint
Chichester : Wiley, 2001.
Research Call Number
JBE 01-2078
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