Research Catalog

Reputation marketing : building and sustaining your organization's greatest asset

Title
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.
Author
Marconi, Joe.
Publication
Chicago ; London : McGraw-Hill, c2002.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
TextRequest in advance JBE 02-266Offsite

Details

Additional Authors
American Marketing Association.
Description
xiii, 232 p. : ill.; 24 cm.
Subject
  • Corporate image
  • Corporations > Public relations
  • Branding (Marketing)
Note
  • "American Marketing Association."
Bibliography (note)
  • Includes bibliographical references (p. 225-226) and index
Call Number
JBE 02-266
ISBN
0658014293
LCCN
2001040327
OCLC
vendor
Author
Marconi, Joe.
Title
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.
Imprint
Chicago ; London : McGraw-Hill, c2002.
Bibliography
Includes bibliographical references (p. 225-226) and index
Added Author
American Marketing Association.
Research Call Number
JBE 02-266
View in Legacy Catalog