Research Catalog

The ultimate assist : the relationship and broadcast strategies of the NBA and television networks

Title
The ultimate assist : the relationship and broadcast strategies of the NBA and television networks / John A. Fortunato.
Author
Fortunato, John A.
Publication
Cresskill, N.J. : Hampton Press, c2001.

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StatusFormatAccessCall NumberItem Location
TextUse in library JFE 02-4982Schwarzman Building - Main Reading Room 315

Details

Description
xix, 258 p. : ill.; 24 cm.
Series Statement
The Hampton Press communication series
Subject
  • National Basketball Association
  • Television broadcasting of sports
Bibliography (note)
  • Includes bibliographical references (p. 241-248) and indexes.
Call Number
JFE 02-4982
ISBN
  • 1572734078 (cloth)
  • 1572734086 (pbk.)
LCCN
2001039539
OCLC
47696131
Author
Fortunato, John A.
Title
The ultimate assist : the relationship and broadcast strategies of the NBA and television networks / John A. Fortunato.
Imprint
Cresskill, N.J. : Hampton Press, c2001.
Series
The Hampton Press communication series
Bibliography
Includes bibliographical references (p. 241-248) and indexes.
Research Call Number
JFE 02-4982
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