Research Catalog

Beyond listening : learning the secret language of focus groups

Title
Beyond listening : learning the secret language of focus groups / Bonnie Goebert with Herma M. Rosenthal.
Author
Goebert, Bonnie.
Publication
New York : J. Wiley, c2002.

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Details

Additional Authors
Rosenthal, Herma M.
Description
xvi, 224 p.; 24 cm.
Subject
  • Consumers' preferences
  • Consumer behavior
  • Focus groups
Note
  • Includes index.
Call Number
JBE 02-250
ISBN
0471395625 (cloth : alk. paper)
LCCN
2001045637
OCLC
vendor
Author
Goebert, Bonnie.
Title
Beyond listening : learning the secret language of focus groups / Bonnie Goebert with Herma M. Rosenthal.
Imprint
New York : J. Wiley, c2002.
Added Author
Rosenthal, Herma M.
Research Call Number
JBE 02-250
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