Research Catalog
The expressive organization : linking identity, reputation, and the corporate brand
- Title
- The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
- Publication
- Oxford ; New York : Oxford University Press, 2000.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JBE 02-595 | Offsite |
Details
- Additional Authors
- Description
- xv, 292 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Scaling the tower of Babel: relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz -- Organizational identity as moral philosophy: competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over the corporation / Wally Olins -- Markets and meanings: re-imagining organizational life / Paul du Gay -- The road to transparency: reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter -- Building and managing corporate brand equity / Kevin Lane Keller -- Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson -- Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel -- Planning and communicating using stories / Gordon G. Shaw -- Managing the corporate story / Mogens Holten Larsen -- Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen -- The communication advantage: a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman -- Self-absorption and self-seduction in the corporate identity game / Lars Thøger Christensen and George Cheney -- Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska.
- Call Number
- JBE 02-595
- ISBN
- 0198297793
- 0198297785
- LCCN
- 00037459
- OCLC
- 43798417
- Title
- The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
- Imprint
- Oxford ; New York : Oxford University Press, 2000.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Schultz, Majken.Hatch, Mary Jo.Holten Larsen, Mogens.
- Research Call Number
- JBE 02-595